In celebration of London Fashion Week, TFK POP-UP STORE was officially presented within the luxury department store Selfridges, in London.
Fully designed and made in Italy, the project aims to create a deeply customized space emphasizing the exclusive and elegant value of TFK.
Logos are used as an international language, as something easy understandable, as a tool to instantly recognize the brand, but also as strong project’s signs rising up a unique architectural space.
The shopping experience will then become emotional. As inside an art gallery, white is the main color, and the TFK products will be exhibited as a collection that shows off the dynamism, the elegance and the charisma of the brand.
Designed as a traveling pop-up store, the entire structure has been made with modular elements made of iCover®, to create an entirely customizable and reconfigurable space, according to future needs of the brand and of the contexts.
Vanishing, flow analysis, compression forces are the generating codes of a project / installation that using just 8 cubic meters available in the background, aims to achieve an almost sculptural and scenographic volume; visible from afar, generating a centripetal force able to get the attention of the visitors even during the rush hour inside the mall.
The remaining available volume, being used for equipment and service’s furnishings, is almost free. Its space is characterized by a subtle geometric pattern to remark the space and placement of flexible furnishings.
TFK was launched by Sheikh Majed Al-Sabah in 2012 inspired by his ‘East meets West’ philosophy and it’s opening two new international retail spaces in Moscow and Dubai. The TFK flagship store in Kuwait City opened in June 2012 and a second store launched in Milan within department store La Rinascente in September 2012.